Since December 2016, it has been a wholly owned subsidiary of Microsoft. From 2015 most of the company's revenue came from selling access to information about its members to recruiters and sales professionals.
#LINKEDIN STOCK GERMANY PROFESSIONAL#
Launched on May 5, 2003, the platform is primarily used for professional networking and career development, and allows job seekers to post their CVs and employers to post jobs. Approximately 20 million possible customers with substantial purchasing power will reward LinkedIn for its efforts.LinkedIn ( / l ɪ ŋ k t ˈ ɪ n/) is an American business and employment-oriented online service that operates via websites and mobile apps. As described above, Germany is a worthwhile market. Therefore, the way will be open for LinkedIn.
I suppose that in 2020 nobody will talk about XING anymore. Until the end of 2017 or 2018, LinkedIn will have overtaken its German competitor. That will certainly get the ball rolling in this market: Users will change to LinkedIn and more users will follow.įinally, XING will suffer the same fate as StudiVZ for the same reasons: lacking internationality and no unique selling point. As a consequence, they will create LinkedIn accounts. The next step will be that "normal" employees want to join the network of their supervisors. Managers are more likely to own a LinkedIn account because they have to be connected with branches and employees abroad. The chain reaction will start with the upper-level management. And I would bet that they will decide for LinkedIn. Soon, however, users will start to decide between the two companies. Whereas, LinkedIn has to offer 400 million users all over the world.Īs yet, there was enough room to grow for two competitors on the German market. Ī German engineer wants to be connected with colleagues in Germany, but also with those in Bangalore or Palo Alto ( PANW). In 2015, more than 7 million people were employed by German companies abroad. Germany's high-tech companies like Daimler (DDAIY), SAP ( SAP ) or Bosch ( OTC:BSWQY ) are operating branches worldwide. Today's labor market is highly globalized. Germany is a worthwhile market: While LinkedIn only earns $7.5 through every user on average, XING earns $15 per user. In 2015, LinkedIn reached revenue of $3 billion USD while XING reached a revenu e of $137 million USD. LinkedIn and XING are earning money through premium accounts and ads. XING's globally active persecutor LinkedIn has 7.5 million users in Germany.īoth companies are offering the same features: Professionals can create a profile and connect with their co-workers and acquaintances in order to build up a professional network and to boost career prospects. XING is the market leader with 10 million users. LinkedIn (NYSE: LNKD) will play the role of Facebook while XING will be the victim.Īn overview of Germany's business-oriented social networksīefore we draw conclusions, we will take a look at the current situation for the German market. This is exactly what will happen a second time on the German market soon. In 2013, Stefan von Holtzbrinck buried StudiVZ while Facebook exceeded the 25 million user mark in Germany.
Users on StudiVZ were only able to connect to German users, whereas Facebook users could connect to the whole world. Facebook offered the same features like StudiVZ - and even more. In subsequent years, StudiVZ lost more and more users while its rival Facebook conquered the German market. Stefan von Holtzbrinck, the owner of StudiVZ and SchülerVZ, rejected the offer self-confidently. Facebook (FB) even offered 4% of its shares to take over StudiVZ. The numbers of users were rapidly raising. It was called "StudiVZ" or " SchülerVZ." Everything went well for the unchallenged German market leader. In 2006, there was only one really successful social network in Germany.
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